Poika

I was poking around the Unazukin website today, and I stumbled upon Poika, another super-cute toy from Bandai. I can't tell exactly what it is- I think it's a little candle like character that pops up out of a base piece (?) but she is so cute, it doesn't matter! There is some little animations to watch, and wallpapers to download, all here. Does anyone have one of these, or know what they are??